AFJ @ euphoria - Agenda

In cooperation with our generous sponsors euphoria and Visit GreenvilleSC, we are delighted to bring you the following agenda for AFJ @ euphoria ticket holders. AFJ @ euphoria programming occurs Sept. 19-20, with optional euphoria programming available through Sunday brunch, Sept. 22. The AFJ @ euphoria ticket package includes the José Andrés event as well as two AFJ journalism sessions, VIP access to Signature euphoria events and Lexus shuttle access within a 5-mile radius of downtown.


Host Hotel

Springhill Suites Downtown Greenville

200 East Washington Street, Greenville, SC, (864) 720-2901

Follow this link for a rate of $169/night at the SpringHill Suites Greenville Downtown


Thursday, Sept. 19, 2019

5:30-7 p.m. AFJ Awards Competition reception at Avenue

Co-emceed by Carlos Frías and Kathleen Purvis. Forty-five finalists have been named in the 2019 AFJ Awards Competition. On this special evening, Carlos and Kathleen will announce the first-, second- and third-place winners. Join us in celebrating the finest in food journalism. Heavy hors d’oeuvres and an open bar will fuel the festivities.

6:30-10 p.m. Songwriter’s Recipe at Zen

If you crave intimate, behind-the-scenes music exclusives, this event is for you. Enjoy a night of musical performances and stories from legendary songwriters and take home exclusive recipes from the evening’s chefs. Patrick Davis, James Otto, Levi Lowrey & Wyatt Durrette will not only perform their biggest hits and personal favorites, they will also reveal the inspiration behind their music. Before the musicians take the stage, enjoy a cocktail reception and small bites from some of the Southeast’s top chefs.

8 - 11 p.m. Greenville Kick-Off Party at Old Cigar Warehouse

Treat yourself to the best tastes of Greenville at the euphoria Kick-Off Party—an absolute must for newcomers and residents alike. Sample cuisine from a bevy of local chefs who will fill the Old Cigar Warehouse in the West End with deliciousness. Wines and spirits will be local too, so don’t miss this chance to rock your way into euphoria weekend to the tune of music by The Sound Committee.

Friday, Sept. 20, 2019

8:30-1:45 p.m. Yeah THAT yum Then and Now: The Culinary Journey of Greenville, South Carolina

What started out as an unknown textile town with little more than “meat & three” style restaurant offerings has evolved into one of the South’s fastest growing food cities with celebrated chefs and two James Beard nominations in the past two years. See and taste the evolution of Greenville’s culinary story during this special event hosted by VisitGreenvilleSC: Yeah THAT Yum.

The day begins with a morning tour off the beaten path to some of Greenville’s most iconic and oldest restaurants to hear never-before-told stories and taste samples from Stax’s Original, Duke Sandwich Company and Henry’s Smokehouse with lunch for tour guests provided by local chefs. After the tour and a stop at Michelin headquarters to hear José Andrés in conversation with Carlos Frías, tour guests will enjoy a feast of local food and beverages. Guests who opt out of the tour will be able to explore lunch options independently.

8:30 a.m. Buses pick up for the tour at Springhill Suites.

10 a.m. Buses pick up at Springhill Suites to take attendees not on the Visit Greenville tour to Michelin Headquarters

11-12 p.m. José Andrés in conversation with Carlos Frías, Michelin Headquarters

12:15 p.m. Depart Michelin headquarters to return to downtown Greenville

12:30-1:45 p.m. "Now" Luncheon for those who attended the morning tour with VisitGreenvilleSC at Soby’s New South cuisine featuring Chef Josh Thomsen (Rick Erwin's Saltwater Kitchen), Chef Shawn Kelly (Fork & Plough), Chef Shaun Garcia (Soby’s), and Chef Chad Gangwer (Habitap) as well as local beverages, artisans and producers.

The afternoon AFJ sessions, Ethics of Food Journalism and All Food is Political, will take place at The Westin Poinsett, 120 South Main Street. This location is across the street from the luncheon at Soby’s and 0.3 miles from the Springhill Suites, our host hotel.

2-3:30 p.m. AFJ session—Ethics of Food Journalism

Moderator and producer - Ligaya Figueras, food and dining editor, Atlanta Journal Constitution

Catherine Klene, Sauce magazine

Jamila Robinson, The Atlantic

Kim Severson, New York Times

Freebies—should you accept them? Press releases—are you thinking about your beat beyond what is dumped from PR firms? The food world is ripe with stories. We'll discuss the ins and outs of ethics in food journalism and how we navigate sometimes murky waters so that we can serve our audiences as unbiased, fair reporters. Food journalists have unparalleled access to chefs, kitchens and restaurants to write stories. This panel discusses how do to that with ethics at the forefront.

3:45-5:15 p.m. AFJ sessionAll Food is Political (And Everybody’s Gotta Eat)

Moderator and producer - Emily Saladino, VinePair

Ashtin Berry, activist, organizer of Resistance Served

Dan Q. Dao, Vice, Saveur, GQ, Food and Wine

John deBary, Cocktail and bar expert

Nneka M. Okona, writer, Washington Post, Wall Street Journal and more

For some readers, food writing is more about entertainment than issues. When a journalist mentions labor, race or gender in a piece, it can disrupt a delicious fantasy of visionary chefs, BBQ-sauced road trips or nobly punishing Master Sommelier exams. Other readers cringe when articles bypass the political issues that accompany culinary culture. “Without a doubt, food has become newly political,” posited a widely-shared New Republic feature, “What was the Foodie?” on March 18, 2019. The culinary Twitterverse exploded, calling it uninformed and ahistorical. The goal of this panel is to help people seek out new contexts and different lenses through which to consume what’s on their plates and in their news feeds. Quality food journalism has the ability to bring everyone into dialogue. It's an effective medium for political conversations because it’s grounded in our elemental, universal need for sustenance.

4:30-6 p.m. VIP Experience, The Champions Club, Fluor Field at The West End

One of the many perks of being a euphoria VIP is having access to the VIP Experience late Friday afternoon. Join us at the Champions Club at Fluor Field as we combine the best of eating, sipping and listening before moving on to Taste of the South. As a VIP, you’ll already be checked in to Taste of the South. Devour small bites from a select group of guest chefs and sip cocktails by mixologists–you won’t find a better happy hour anywhere in town!

6-10 p.m. Taste of the South at Fluor Field 500 club

Southern cooking means something a little different to everyone, so we’ve asked more than 15 regional chefs and pitmasters to create a dish that showcases their idea of Southern cuisine. And we promise they won’t disappoint! One of the biggest events of euphoria weekend, Taste of the South moves to Fluor Field this year, with a concert featuring the Drive-by Truckers and New South rockers, The Vegabonds.

10-12 p.m. VIP After-Party, details and location to follow

Saturday, Sept. 21, 2019

10:30 a.m.-12 p.m. Media Brunch, details and location to follow

12-4 p.m. Feast by the Field at the corner of S. Markley and S. Main Street

Saturday festivities ramp up at noon with a feast for all your senses with food, wine and music galore. New this year is the competition stage featuring guest chefs and mixologists, demos by the South Carolina Chef Ambassadors and even more food to sink your teeth into. Whether you want to watch demos by your favorite chefs, sample ‘til your heart’s content at the Grand Wine Tasting, taste brews from regional distillers, check out the techniques of your favorite grillmaster, or simply sit back with a cold drink and enjoy the music, you’re sure to harvest a good time at Feast by the Field.

7-10 p.m. Party in the Park at Trailblazer’s Park in Travelers Rest

With tunes by Steel Toe Stiletto, creative libations by Slush Buddies, and bites by a host of acclaimed Southeast chefs, this party under the stars in Trailblazer Park in Travelers Rest promises to be an evening to remember.

Sunday, Sept. 22, 2019

10:30 a.m.-2 p.m. Sunday Brunch: Fired Up! At the corner of S. Markley and S. Main Street

One of euphoria’s most popular events, the Sunday Brunch features a group of guest pitmasters offering up some of the best ‘cue in the Southeast. Beyond barbecue, more than a dozen local and regional chefs will be serving up classic brunch fare. It wouldn’t truly be brunch without Bloody Marys and mimosas, and they’ll be flowing freely, accompanied by Sunday morning tunes by My Girl My Whiskey and Me.

Be sure to visit the Culinary Stage to witness the 5th annual Healthy Lunchtime Throwdown. In this onstage cooking competition, four finalists between the ages of 8 and 18 will each be assisted by a Michelin-starred chef. The winner will have their recipe featured on the lunch menu for Greenville County Schools.