Ready to make social media work for you?

Everybody understands the importance of social media to today’s food journalists. But few of them understand how to make the most of it. One of this year’s conference sessions aims to change that.

There is working on social media, and there is winning at social media. Jessica Pucci, Professor of Practice, Data Analysis and Audience Engagement at the ASU Cronkite School of Journalism, explores how to turn the former into the latter.

Learn to move beyond treating social media as a delivery system for your stories, finding ways to engage your audience in an authentic and reciprocal manner. Discover which platform works best for you and your content, and learn to take the more important step of measuring the impact of your efforts through analytical tools that can help you determine how best to spend your time and energy.

Learn to utilize tools like Google Trends, Facebook Audience Insights, Keyhole, RiteTag, BuzzSumo and CrowdTangle to maximize your impact through the use of advanced metrics, hashtags and social media tracking. Then learn to use free online tools to enhance your content with graphic design, data visualization, video and photo editing.

Sure, you can Facebook. Now step it up.

Check out the full conference agenda and list of speakers at

Thanks for this contribution from Dominic Armato, dining critic for The Arizona Republic and and 2018 AFJ national conference committee member.

Registration for the 2018 conference in Phoenix closes on Friday, Sept. 7. Ready to save some cash? Join AFJ as a member today.

$475 for members; $525 for non-members

Can't attend all three days? Check out the day rates, with prices starting at just $125/day.


Make it easy to connect with other conference attendees by staying at our host hotel, the Sheraton Grand Phoenix. Click here to book your room now and receive AFJ conference savings via this dedicated link. Please note, our hotel block rate expires on Tuesday, Sept. 4.